Award-winning actress and musical theatre sensation Hannah Waddingham is taking centre stage in Love Boat by Hannah, a dazzling new campaign with Princess Cruises. The advert will make its grand debut on Valentine’s Day in the UK, bringing a fresh, vibrant twist to one of television’s most iconic theme songs.
With her signature charm and powerhouse vocals, Waddingham breathes new life into The Love Boat theme, a song synonymous with romance and adventure - just like a Princess cruise.
Where and when to watch:
The 30-second commercial will run nationwide from the 14th of February to the 16th of March 2025, airing during prime-time slots on ITV1, ITV Digital, Channel 4, Channel 4 Digital and Sky Media. Expect to see it alongside some of the UK’s most popular shows, including Coronation Street, Dancing on Ice, Who Wants to Be a Millionaire? and Come Dine with Me.
This special Valentine’s Day launch reinforces Princess Cruises’ reputation as the ultimate romantic getaway - an honour recently recognised by Cruise Critic’s 2024 Editor’s Picks, which named Princess ‘Best for Romance.’
A nod to nostalgia
The Love Boat was a beloved ABC series that ran from 1977 to 1986, capturing hearts worldwide with its tales of love and adventure at sea. Now, Waddingham’s rendition of the theme song pays tribute to the classic while adding her own modern and dynamic twist.
Eithne Williamson, Vice President of Princess Cruises UK & Europe, shared her excitement: “We are so excited to introduce Princess Cruises to an audience who may have never considered taking a cruise before but who will most certainly know British icon Hannah Waddingham. Her captivating performance in Love Boat by Hannah highlights the unique experience of a Princess voyage and inspires people to explore the joys of cruising.”
Honoured as Godmother of Sun Princess
Adding to her connection with Princess Cruises, Waddingham was recently named Godmother of Sun Princess, the newest ship in the fleet. This prestigious title places her among a distinguished list of past godparents, including Princess Diana, Audrey Hepburn and Sophia Loren.
Williamson continued, “As Godmother of Sun Princess, Hannah brings her extraordinary talent and infectious energy to The Love Boat’s legacy. Her performance beautifully captures the timeless elegance and spirit of adventure that defines the Princess Cruises experience. ”
With romance, nostalgia, and adventure at its heart, this campaign is set to make waves - just in time for Valentine’s Day!
