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A panoramic view of Dubai’s skyline

TripAdvisor crowns Dubai as no.1 global destination

The City of Gold is officially the world’s most popular destination

Published on 06 Oct 2023


Every year, TripAdvisor awards travellers’ favourite destinations, hotels, restaurants and things to do around the world, based on reviews and ratings collected over the past 12 months. As the most popular city in the Middle East and the capital of the United Arab Emirates, Dubai was named this year’s top destination. 

Where the future intertwines with tradition, Dubai is a desert-turned-dreamscape. Known as the Oasis of Innovation, this emirate boasts a skyline pierced by architectural marvels, with the iconic Burj Khalifa standing as a testament to human ambition. Amidst its golden sands, Dubai blooms with luxurious shopping malls, where gold and haute couture rain supreme. Yet it’s not all about modern glamour. Ancient souks echo tales of spice and trade, while the call to prayer harmoniously blends with the city’s pulse. From thrilling desert safaris to the serene Dubai Creek, man-made islands to verdant gardens, Dubai is a dance of contrasts, where the audacity of vision transforms dreams into concrete and glass. 


Things to do in Dubai

TripAdvisor’s top ten things to do in Dubai are: 

  1. Shopping at The Dubai Mall
  2. Climbing the tallest structure in the world, Burj Khalifa
  3. Witnessing The Dubai Fountain
  4. Seeing Dubai Frame
  5. Exploring the city’s commercial hub, Dubai Creek
  6. Swimming in Aura Skypool
  7. Skiing at Ski Dubai
  8. Visiting Dubai Aquarium & Underwater Zoo
  9. Dining at Ahlan Lounge @ Gate B26
  10. Touring with OceanAir Travels 
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